Brief & inputs

Project Type

Workplace, Residential, Hospitality, Restaurant / Café, Retail, or Wellness. Selecting a type updates the available Space options and hides fields not relevant to that typology (e.g. Brand Presence is hidden for Residential).

Space

The specific room or area-dynamically filtered by Project Type. Examples: Reception, Open Office (Workplace) · Living Room, Kitchen (Residential) · Lobby, Suite (Hospitality).

Location / Context

Geographic or situational context-city, climate, building type, or client culture. Helps ground the concept in a real setting.

Approximate Area

Floor area in m² or ft². Used to calibrate the scale and density of suggested layouts and furniture.

Occupancy / Users

Who uses the space and how-e.g. '20 desk workers', 'family of 4', 'hotel guests aged 30–50'. Informs ergonomics and programme.

Style Direction

Multi-select chip selector. Choose one or more design vocabularies-Japandi, Biophilic, Industrial, Minimalist, Art Deco, Brutalist, Coastal, and more. Multiple selections are blended in the output.

Atmosphere & Mood

Multi-select. Sets the emotional register-Serene, Dramatic, Sophisticated, Playful, Warm, Moody, Airy, etc. Drives lighting treatment, material weight, and spatial narrative.

Budget Tier

Multi-select: Luxury, Premium, Mid-Range, or Value. Calibrates material and finish suggestions to realistic budget constraints.

Colors

Add hex colours via CreativeArc's colour picker (shade area, hue slider, hex field, eyedropper) or by typing a hex code. These are woven into the palette and render output. Labelled "Brand Colours" for commercial project types.

Brand Presence

How prominently the brand colours appear: Subtle (accent only), Balanced (integrated throughout), or Dominant (primary palette driver). Hidden for Residential projects.

Style Reference

Images that define the visual language-renders, photography, art references. Up to 4 images.

Moodboard

Collages, Pinterest boards, or loose inspiration shots. Used to steer atmosphere and material tone.

Furniture Reference

Specific pieces or furniture families you want included or echoed in the design.

Existing Space

Photos of the actual space-as-built conditions, existing finishes, constraints.

Empty Room

A clean photo of the empty room to anchor the concept spatially.

Brief Notes

Free-text area for constraints, must-haves, client preferences, or anything not covered by the structured fields.

Load Example

Populates all brief fields with a sample project. Useful for exploring what a well-formed brief looks like before writing your own.

Parse Brief

Paste raw brief text-from an email, a document, or a client intake form-and CreativeArc extracts the structured fields automatically.

Clear

Resets all brief fields to empty. Does not affect previously generated concepts in the session.